Goal
In order to promote two releases from our artists, we decided to invite members of the music industry to attend a listening party.
Concept
We partnered with Audioquest to utilize their headphones for each attendee to receive a high quality experience of the recordings. Which not only provided the best listening environment to showcase these releases, but also as a demonstration of the quality of Audioquest’s products.
Execution
We booked an intimate venue and sent invitations to selected professionals in the community to attend the event. We set up 24 stations for guests to sit and listen to each album with no distractions. Throughout the event we mentioned Audioquest through our announcements as well as took images and video of the event to use on our social media channels.
