Recipe for your Brand To COLLAB SMARTER

Key Ingredients

CUSTOM TAILORED EXPERIENCES

Every campaign is built from scratch to match your brand’s vibe, purpose, and audience. Your cookies will always be cut differently.

NO MISSED OPPORTUNITIES

We find those overlooked ideas, partnerships, and creative assets.

END-TO-END MANAGEMENT

From brainstorming to coordination and reporting, we handle it all so you don’t have to.

SCHEDULE A DISCOVERY CALL

Our Story

Two young men standing on a ramp outside a venue with a sign above that reads "Last Exit Live", located at 717 S. Central Phoenix, AZ 85004. One man is wearing a hat and glasses, while the other has glasses and is dressed casually in a plaid shirt. The sunlight casts shadows on the brick wall behind them.

Omelette Prevail was born out of 80/20 Records, an independent record label started over 15 years ago by two friends with a wild idea.

From offering groundbreaking royalties to experimenting with the early stages of crowdfunding, 80/20 Records was all about challenging the status quo.

Along the way realized that managing creative people and big ideas together wasn’t just useful for artists, it was something brands needed too.

Behind the scenes at a performance or recording session with a person operating a laptop, a robot actor on stage, crew members, and a person with a clipboard.

About Mike Zimmerlich (Founder and Director):


Michael Zimmerlich has spent more than 18 years helping artists, brands, and creators across music, gaming, podcasting, and pop culture turn big ideas into real opportunities. Starting with 80/20 Records, he built his career around artist development, creator partnerships, sponsorships, content production, live events, and brand strategy.

Over the years, Michael has worked with everyone from independent artists to major brands and organizations including Gibson, Fender, Liquid Death, Focusrite, Warped Tour, Warner Music Group, and #iVoted. He is also the host of the Creatives Prevail podcast, where he interviews creators, entrepreneurs, and industry professionals about the challenges, wins, and lessons behind their work.