In 2022, we helped #iVoted Festival connect with audiences and inspire action through creative partnerships and incentives:

• Creative Giveaways: Collaborated with Liquid Death to offer 666 cans (yes, exactly 666) and partnered with Gibson to create a custom-wrapped #iVoted guitar.

• Stage Sponsorships: Secured sponsorships for virtual stages, including Vinylly, a music-focused dating app, to bring additional visibility and cultural relevance to the event.

• Sweet Incentives: Partnered with Tony’s Chocolonely to provide additional giveaways, ensuring a memorable experience for attendees.

For 2024, we supported #iVoted Concerts as they expanded into live shows, leveraging partnerships and content to drive youth voter engagement:

• Massive Reach: Helped generate 132,000 ticket requests for 18 concerts, a major turnout in a critical election. 

• Audience Engagement: 82% of attendees were under 35, with 81% under 25, highlighting the success of engaging younger voters through music.

• Memorable Moments: Partnered with Tony’s Chocolonely to treat audiences, artists, and crew with chocolate at multiple events.

• Content That Connects: Produced content for pre-Election Day and election night shows, along with supporting #iVoted’s presence at Outside Lands.

• Spreading the Message: Hosted episodes of the #iVoted Podcast and Music Votes Podcast, featuring prominent guests and advocates to amplify the importance of voting.

• Meaningful Partnerships: Collaborations with brands like Liquid Death, Gibson, Tony’s Chocolonely, and Vinylly made voting more engaging and memorable.

• Tangible Impact: 132,000 ticket requests in 2024 showed that music, culture, and partnerships can drive real voter participation.

• A Cultural Movement: Through giveaways, live shows, and impactful storytelling, #iVoted Concerts brought together music and civic engagement to inspire the next generation of voters.