Zia Records, a beloved record store chain, wanted to create buzz and draw foot traffic to two key events, their pop-up shop at Phoenix Fan Fusion and their annual ZiaDayZ celebration.

At Phoenix Fan Fusion, we booked and organized performances from nine talented artists over three days, bringing energy and live music to Zia’s pop-up shop. To turn heads and boost engagement, we introduced “Drake the Robot,” the mascot for the band Break the Robot, who charmed attendees, interacted with families, and drew curious fans into the store. On-site, we captured dynamic images and videos during performances, delivering real-time content for Zia Records’ social media channels to amplify their presence and showcase the experience.

For ZiaDayZ, we took our podcast Creatives Prevail on-site to Zia Records in Mesa, AZ. We sat down with Zia team members Maddie (Store Manager) and Mary Papenhausen (Marketing & PR Manager), alongside returning guest and musician Daphne Greene. Together, we explored the joy of gathering in physical record stores, Zia’s enduring cultural importance, and their decades-long support of musicians and fans alike.

• Fan Engagement Done Right: Live performances and “Drake the Robot” transformed the Phoenix Fan Fusion pop-up into a must-visit experience.

• Content That Connects: Real-time social media coverage gave Zia Records valuable visibility during the event.

• Stories That Matter: The ZiaDayZ podcast episode honored the store’s role as a cultural hub and celebrated its support for local musicians and music lovers.