Goal
Due to demand from audience members at shows we wanted to find a solution for fans to carry merchandise in a bag that was cost effective.
Concept
Find a partner to sponsor or provide the bags to use at shows.
Execution
We partnered with Orange Amplifiers, known for their iconic bags that they distribute at conventions such as NAMM. These bags were shown prominently at merchandise tables gaining the attention of the audience, whom several are musicians themselves, as well as the other artists that performed.
