Arena Merchandise wanted to raise awareness of their on-demand service among artists and record labels.

We decided to create a series of videos highlighting the importance of merchandising for artists and showcasing Arena’s innovative approach to production and distribution.

We developed two dynamic videos to bring Arena’s story to life. The first video followed one of our artists as they prepared for a performance, using voiceover narration to emphasize how merchandise supports their career and connects with fans.

The second video took viewers behind the scenes with a tour of Arena Merchandise’s facility. Narrated by the owner of Arena, it shared the company’s origin story and their passion for supporting artists.

• Showcased Real Artists: By following a musician’s journey, the first video demonstrated the real-world impact of on-demand merch.

• Built Trust Through Transparency: The facility tour gave artists and labels an inside look at Arena’s process.

• Strengthened the Brand Story: Both videos aligned with Arena’s mission of supporting artists and raised awareness for their innovative merch solutions.