bravo / famigo
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FAMIGO (formerly BRAVO Pay) wanted to amplify awareness for their mobile app while celebrating the creative community.
We were tasked to create unforgettable experiences that showcased FAMIGO’s ability to empower creators and workers to earn what they deserve.
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We developed three unique activations that brought FAMIGO’s mission to life. We partnered with the non-profit independent radio station KWSS 93.9 FM during their annual fundraising event and transformed our Guilty Pleasures Show, where artists perform nostalgic covers, into a fundraising powerhouse, integrating FAMIGO as the exclusive ticketing app.
Next, we organized two back-to-back showcases at the iconic Hotel Cafe in Los Angeles. Featuring Arizona artists, one showcase was invite-only for industry insiders, while the other was open to the public, with FAMIGO prominently featured throughout the venue.
Finally, we produced a flash-mob-style music video for psychedelic prog rock band Captain Squeegee’s Ghost Ships at Tempe Center for the Arts. The video, directed by Cory Davis, highlighted FAMIGO’s role in empowering creators and aligned perfectly with the song’s message about fair pay for creatives and workers.
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$10,000 Raised: Partnering with KWSS, we turned a fun, nostalgic concert into a major fundraiser.
Industry Credibility: The Hotel Cafe showcases elevated FAMIGO’s presence among industry insiders and fans.
A Viral Moment: The Captain Squeegee video brought the app’s mission to life with a creative twist, showcasing FAMIGO’s value to its audience.
Why These Events Hit All the Right Notes
$10,000 Raised: Partnering with KWSS, we turned a fun, nostalgic concert into a major fundraiser.
Industry Credibility: The Hotel Cafe showcases elevated FAMIGO’s presence among industry insiders and fans.
A Viral Moment: The Captain Squeegee video brought the app’s mission to life with a creative twist, showcasing FAMIGO’s value to its audience.